Official "Brand Category" Partner of Troon

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OBJECTIVES

1. Brand Visibility: Boost Brand presence in Troon’s network, reaching premium golf audiences.

2. Engagement & Experience: Create unique, on-course and off-course brand experiences.

3. Sales Growth: Use partnership to drive sales, establish brand in premium golf destinations, and engage new consumers.

4. Media Exposure: Capitalize on media collaborations to drive awareness through earned and owned channels.

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DESIGNATION

Gain prominent recognition as the “Official [Brand Category] of Troon” across Troon’s vast network.

Utilize the official title “The Official [Brand Category] of Troon” in all communications.

Gain prominent placement across Troon’s internal and external channels, reaching a vast network of:

+ Property stakeholders

+ Troon members

+ Industry contacts

+ Media outlets

Drive increased awareness and exposure to "Brand" among a highly affluent and engaged audience of golfers, racquet sports players, and travelers.

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TROON MEDIA NETWORK

Maximize exposure through targeted advertising and captivating content including:

+ Troon Magazine Print

+ Troon E-Magazine

+ Troon PRIVÉ E-Magazine

+ Troon Rewards Marketing

+ Troon Tee Time Booking Email Confirmations

+ Social Media

+ Press Release: Troon will work in collaboration with brand to create a dedicated press release announcing/supporting the partnership while also creating earned media.

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MULTICHANNEL COMMUNICATION

Troon will distribute information about the new preferred partnership with Brand to golf course leaders.

Identify and Segment Audience

Develop Key Messages

+ Highlight Partnership Benefits

+ Product Differentiation

Direct Email Campaign

+ Personalized Emails: Craft targeted emails that introduce the partnership, highlight product benefits, and offer introductory offers.

+ Webinar or Virtual Experiential Event

+ Dedicated Partnership Page: Create a landing page where clubs can learn more about the partnership, view product offerings, and access exclusive deals on the TROON HUB.

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EXCLUSIVE MARKETING & VIP ENGAGEMENTS

Maximize exposure through targeted advertising and captivating content including:

Troon Global Leadership Conference Sponsorship

+ Brand will be the Official [Brand Category] for Troon Global Leadership Conference which brings together hundreds of golf industry leaders from Troon corporate, General Manager, and field leadership staff.

Troon VIP Event Sponsor: [Example] Cobra Puma Pro-Am at Pebble Beach Presenting Sponsor

+ Receive two (2) teams to the Cobra Puma Pro-Amat Pebble Beach for customer, executive or vendor use.

+ Location: Pebble Beach Golf Links, Spyglass Hill and Spanish Bay –annually ranked as some of the top public golf resorts in the world.

+ Unparalleled Package:

- Five (5) nights of luxurious accommodations at The Inn at Spanish Bay.

- Four (4) rounds of championship golf on these legendary courses.

- Breakfast daily.

- Welcome and Awards receptions – exclusive member and networking events.

- Each team consists of four (4) players – Amateur only teams can compete in the event.