About Sponserd

Sponserd facilitates partnership marketing relationships between advertisers and sports & entertainment rights owners through a streamlined marketplace.

We provide marketers a transparent marketplace platform to discover, assess, and connect with rights owners who fit their goals.

Our marketplace gives rights owners cost efficiencies, increased visibility + reach to help establish relationships with interested marketers

Why Sponserd

Because there's an efficient way for marketers to discover, assess, and decide which partnerships work best for them. Reducing wasted time and missed opportunities. Sales teams can reach new advertisers in less time and direct more time on servicing existing clients. Sponserd is here to make your work life easier by removing unnecessary but very common legacy issues.

A Modern Marketplace

We're establishing a growing database of the widest variety of partnership marketing opportunities available across different sports and entertainment properties. These opportunities will be available on a marketplace platform for marketers to easily discover and assess. Saving time, reducing costs, and creating overall efficiencies.  

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Premier partnerships and counting

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About sponserd

Sponsorship Marketplace

Feel confident finding quality partners and sponsorships

Visibility

Our industry is notorious for low visibility sales tactics. Relying on relationships, conceptual and emotional storytelling.

With Sponserd, gain more visibility into what's actually offered and decide what could be a potential fit before deciding to take a sales call.

Confidence

Many marketers don't feel confident in their understanding of the ROI potential and impact of their marketing partnerships.

With Sponserd, feel confident understanding the value and ROI potential of a partnership with our proprietary estimation tool.

Reach

Reaching the right decision makers and new prospects is a constant challenge for buyers and sellers alike.

Sponserd's marketplace ensures you'll reach the right people and get exposure to new prospective partners that weren't even on your radar.

Efficiencies

The current marketing partnership buying and sales process hasn't evolved much since sponsorships began.

Sponserd's platform reduces time researching, prospecting, cold outreaching, inundated inboxes, and reliance on prior relationships. Find proper fits through a more efficient workflow.

a modern marketplace

The current manual, cold outreach heavy, reliance on prior relationships, and lack of transparency in the sales and discovery process is due for change. The need for quality systems that empower buyers with information early in the discovery process are important to modernizing and streamlining the overall sponsorship marketplace.  Especially in an industry as fragmented as sponsorship marketing.

Digital marketplaces that increase buyers' visibility into the wide variety of unique sponsorship opportunities available to them in the market will only add to the number of quality partnerships and creative perspectives that drive ROI. As well as more transparency upfront at the individual opportunity level.

These types of digital marketplaces help sales teams get awareness of their properties and drive partner consideration by giving buyers more relevant information early in their discovery process. Ideally creating confidence and shortening sales timelines.

Sponserd is here to play a role in this marketplace modernization. Supporting buyers and sellers through streamlined processes, valuation tools, and transparency.
bringing marketers and Rights Holders together

discovery & connections

Starting with awareness and understanding.
Sponserd's simple marketplace platform aims to aid buyers with discovery + understanding and sellers with awareness.

Then comes access.
Buyers are empowered through our platform to establish connections with sellers who have opportunities they feel could be a fit. Buyers decide which sellers get access to connect with them without being inundated with cold outreach and meeting requests.

Our goal is to create an ecosystem of confidence and quality. Where sellers feel more confident being transparent and sharing more info upfront and buyers get to access to more variety, more info, and more quality partnership opportunities.

Frequently Asked Questions

Quick answers to a few common questions. Need help, have questions, or want to provide feedback please reach out to us

How does Sponserd work?

Sponserd connects advertisers with sports and entertainment sponsorship opportunities. We partner with rights holders to list opportunities for marketers to discover, understand, then connect.

How does the process work for property owners?

Connect with us to list your properties/sponsorship opportunities with Sponserd. We make it simple to list your opportunities for marketers to discover. We work on a very efficient commission model. Listing with us is free and we collect commission after a sale.

We're your 24/7, always on sales partner

How does the process work for marketers?

Discover available opportunities then add selected opportunities that you'd like more information on and that fit your strategy to your list. Then request to connect with rights holders through a "checkout".  A Sponserd or rights holder representative will coordinate a meeting and next steps.  

What are the benefits of working with Sponserd?

Benefits for Advertisers
+Transparency - Get a better view of what's available overall and what specific opportunities are offering.
+ Resource Efficiencies - Focus more time on the right partnerships. Let us do the hard work of gathering information on what opportunities are available (local, regional, national) and what you can expect from each.
+ Control & Planning - Bypass the unnecessary sales pitch. Decide which opportunities are worth exploring further. Use us as a planning tool to scope out the year and what works within your budget. No longer let cold calls and the unknown impact your marketing plan.

Benefits for Property/Rights Owners
+ Increased Reach & Visibility - Let more marketers find you through Sponserd.
+ Resource Efficiencies - Direct your resources to growing existing business and improved offerings
+ 24/7 Always On - We never stop working for you!