Acrisure Series

The Acrisure College Basketball Series is a premier annual showcase of NCAA Division I basketball talent, hosted in the Coachella Valley, California, at the state-of-the-art Acrisure Arena. Taking place over Thanksgiving weekend and broadcast on TNT, TruTV, and MAX; the series features an exciting lineup of games that highlight some of the best men’s and women’s basketball programs in the country.

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4-Day Thanksgiving week college hoops event

Event Overview

• Features 19 games across 4 days, providing top-tier competition for both men’s and women’s basketball.
• Played in the 10,000-seat Acrisure Arena, delivering an unmatched live experience for players and fans.
• Broadcast exclusively on TNT, truTV, and Max, ensuring national visibility for all games.

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Available Assets

Broadcast Integrations

• On-air Features
  1. In-Game Commercials
  2. Broadcasted game ball presentation
• Executive Interviews
• In-Game, Pre-Game, Post-Game Broadcast Features & Mentions

Hospitality

• Exclusive Courtside Access
• Pregame Hosted Party
• Community Engagement
• Team Appearances

Promotional Rights

• Retail Activations
• Ticket Promotions
  1. Ticket Giveaways
  2. Community engagement via discounted tickets and special events
• School Partnerships

Partnership Rights

• Category Exclusivity
• Marketing Inclusions
• Use of Tournament Marks and Logos
• Event Content Capture

All opportunities are custom built to your request.

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About Acrisure Arena

Acrisure Arena is a state-of-the-art, multi-purpose venue located in Coachella Valley, CA, USA, setting a new standard for entertainment and sports experiences in the region. Key Highlights First College Basketball Games: The Acrisure College Basketball Tournament Series marks the first-ever college basketball games played in this unparalleled venue. Seating Capacity: The arena features a capacity of 10,000 seats, designed to accommodate large-scale events and deliver an immersive experience for fans. Multi-Event Schedule: Hosting over 100 nights of events annually, the arena is a hub of activity and entertainment, including: 40+ concerts, featuring top-tier musical acts. 35+ hockey games, as home to the Coachella Valley Firebirds. 35+ additional events, spanning family shows, comedy, and more. The Acrisure Arena has quickly established itself as a premier destination for marquee events, offering versatility and impact for both live audiences and broadcast viewers.

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About Total Sports Consulting [Event Manager]

The Acrisure Series is organized by Total Sports Consulting LLC, a leader in sports event promotions. Total Sports Consulting specializes in creating the best collegiate Division I men’s and women’s basketball events in the nation, delivering exceptional experiences for fans, teams, partners, and participants.