USLBM Coast to Coast Challenge

The US LBM Coast-to-Coast Challenge is an annual collegiate basketball event that has become a staple of the college basketball calendar since its inception in 2021. This premier showcase features marquee matchups between elite programs across conferences, highlighting Texas-based teams alongside national powerhouses. The event's goal is to provide high-profile non-conference competition in a neutral setting while engaging fans and delivering top-tier basketball entertainment.

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The partnership between the USLBM Coast to Coast Challenge, Total Sports Consulting LLC, and ESPN creates a powerful synergy that elevates the event to new heights. From live broadcasts to in-venue activations, this collaboration delivers unmatched visibility, credibility, and impact for brands seeking to align with the energy and excitement of college basketball. Sponsors benefit from the combined expertise of ESPN’s global media reach and TSC’s unparalleled event management, making the Challenge a premier platform for engagement and brand growth.

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Presenting Sponsorship

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Available Assets

Broadcast Integrations

• On-air Features
  1. In-Game Commercials
  2. Broadcasted game ball presentation
• Executive Interviews
• In-Game, Pre-Game, Post-Game Broadcast Features & Mentions
• TV Visible Courtside Signage

Hospitality

• Exclusive Courtside Access
• Pregame Hosted Party
• Community Engagement
• Team Appearances

Promotional Rights

• Retail Activations
• Ticket Promotions
  1. Ticket Giveaways
  2. Community engagement via discounted tickets and special events
• School Partnerships

Partnership Rights

• Category Exclusivity
• Marketing Inclusions
• Use of Tournament Marks and Logos
• Event Content Capture

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All opportunities are custom built to your request.

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About Dickies Arena

Dickies Arena, located in the heart of Fort Worth, Texas, is a state-of-the-art, multi-purpose venue that opened in November 2019. With a seating capacity of approximately 14,000 for concerts and 13,300 for basketball games, it also offers premium options, including luxury suites, loge boxes, and club seats. The arena hosts a wide range of events, from NCAA basketball tournaments and professional hockey games to rodeos, concerts, comedy tours, and community gatherings. Known for its exceptional sightlines, modern design, and advanced technology, including high-definition video boards and superior sound systems, it provides an unparalleled experience for attendees. Located at 1911 Montgomery Street, near downtown Fort Worth and cultural landmarks like the Kimbell Art Museum, the arena features convenient on-site parking, valet services, and access to public transportation. With diverse dining options and its versatility as a premier destination, Dickies Arena plays a central role in Fort Worth’s cultural and entertainment scene.

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About Total Sports Consulting [Event Manager]

The U.S.LBM Coast to Coast Challenge is organized by Total Sports Consulting LLC, a leader in sports event promotions. Total Sports Consulting LLC is a basketball event promotions company that owns and operates multiple Division I men's and women's events, as well as high school events across the nation. Our portfolio includes the Acrisure Series, the U.S.LBM Coast to Coast Challenge, and the Trinity-Mission League Showcase. We deliver exceptional experiences for fans, teams, partners, and all participants. Additionally, we specialize in coaching representation, NIL management, and arena/venue naming rights deals and partnerships. With plans to expand into more events and additional sports, we are committed to growing opportunities for teams, athletes, and fans alike.

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